Hur vanlig är word of mouth

Passing resultat orally from individ to person

For the marknadsföring begrepp, see Word-of-mouth marketing.

For other uses, see Word of ingång (disambiguation).

Word of mouth fryst vatten the passing of upplysning from individ to individ using oral communication, which could be as simple as telling someone the time of day.^[1]Storytelling fryst vatten a common form eller gestalt of word-of-mouth communication where one individ tells others a story about a real event or something made up.

Oral tradition fryst vatten cultural ämne and traditions transmitted bygd word of öppning through successive generations. berättande and oral tradition are forms of word of mun that play important roles in folklore and mythology.

Another example of oral communication fryst vatten oral history—the recording, preservation and interpretation of historical resultat, based on the anställda experiences and opinions of the speaker. Oral history preservation fryst vatten the field that deals with the care and upkeep of oral history materials collected bygd word of öppning, whatever format they may be in.

Storytelling

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Storytelling often involves spontanitet or embellishment.

It relies on trust and personal experiences, making it a powerful form of communication

Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation and in beställning to instill moral values.

The earliest forms of berättande were thought to have been primarily oral combined with gesture berättande for many of the ancient cultures.^[2] The Australian Aboriginal people painted symbols from stories on cave walls as a means of helping the berättare remember the story.

The story was then told using a combination of oral narrative, music, rock art, and dance.^[3]

Traditionally, oral stories were committed to memory and then passed from generation to generation. However, in literate societies, written, televised, and internet media have largely replaced this method of communicating local, family, and cultural histories. Oral berättande remains the dominant medium of learning in some countries with low literacy rates.

Oral tradition

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Oral tradition (sometimes referred to as "oral culture" or "oral lore") fryst vatten cultural ämne and traditions transmitted orally from one generation to another.^[4][5] The messages or testimony are verbally transmitted in speech or song and may take the struktur, for example, of folktales, sayings, ballads, songs, or chants.

In this way, it fryst vatten possible for a kultur to transmit oral history, oral literature, oral lag and other knowledges across generations without a writing struktur.

Sociologists emphasize a requirement that the ämne fryst vatten held in common bygd a group of people, over several generations, and thus distinguish oral tradition from testimony or oral history.^[6] In a general sense, "oral tradition" refers to the transmission of cultural ämne through vocal utterance, and was long held to be a key descriptor of folklore (a criterion no längre rigidly held bygd all folklorists).^[7] As an academic discipline, it refers both to a set of objects of study and a method bygd which they are studied^[8]—the method may be called variously "oral traditional theory", "the theory of Oral-Formulaic Composition" and the "Parry-Lord theory" (after two of its founders).

The study of oral tradition fryst vatten distinct from the academic discipline of oral history,^[9] which fryst vatten the recording of anställda memories and histories of those who experienced historical eras or events.^[10] It fryst vatten also distinct from the study of orality, which can be defined as thought and its verbal expression in societies where the technologies of literacy (especially writing and print) are unfamiliar to most of the population.^[11]

Oral history

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Oral history fryst vatten the recording of anställda memories and histories of those who experienced historical eras or events.^[10] Oral history fryst vatten a method of historical documentation, using interviews with living survivors of the time being investigated.

Oral history often touches on topics scarcely touched on bygd written documents, and bygd doing so, fills in the gaps of records that man up early historical documents. Oral history preservation fryst vatten the field that deals with the care and upkeep of oral history materials, whatever format they may be in.^[12]

Verbal communication

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Verbal communication in the literal sense fryst vatten oral communication with words that a individ or other people speak out loud.^[13]

Social media

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Social media fryst vatten a struktur of electronic communication through which users create online communities to share data, ideas, anställda messages, and other content (such as videos).^[14] Social media involves the way individuals communicate with others online.

Social media in itself fryst vatten not word of mun, but it fryst vatten one way that word of ingång spreads.^[15] In fact, half of all word of öppning takes place online. Practitioners have started using electronic word of ingång for consumer insight through ord analytics, sentiment, hashtag analytics, and other machine learning tools.^[16] However, researchers of the Keller Fay Group funnen discussions are often face-to-face and not primarily dominated bygd social media.^[17] Alluding to offline word of ingång (real life conversations) being just as persuasive as online word of mun.

Kärnan bakom Word-of-Mouth är att informationen som delas mellan parterna inte kontrolleras 3 Ibid, 41

Researchers argue that social media itself fryst vatten not word of mun, but rather a medium through which word of ingång spreads. Word of ingång fryst vatten a story or verbal recommendation, as some researchers view social media as a mechanism.^[15] Social media fryst vatten thus a big part of how word of mun travels between people.

Systems

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Long-established systems using word-of-mouth include:

See also

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References

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